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PJ Media came in at #13 this year, with 12.59M total visits. Rounding out the top five are The Daily Caller, Zero Hedge, and newcomer The Daily Wire, the Ben Shapiro-led venture that launched in 2015. Report: Google Bias Against Leading Conservative Websites Is Real In some cases, Drudge traffic is more than Google and Facebook combined. In fact, for many of the sites on our list, Drudge drives more traffic than Google and Facebook. Beyond raw traffic numbers, Drudge has an outsized influence as a top referral source, with some sites on our list getting 10 to 20 percent of their traffic as a result of Drudge links.

That dwarfs number two Breitbart, which had 82.75M visits. According to SimilarWeb, Drudge had 157.06M total visits in November. The big winner this year was, not surprisingly, Drudge Report. We did not include in this ranking websites associated with TV networks or radio shows (Fox News, Hannity, Rush Limbaugh, etc.) and we also excluded websites related to daily print newspapers ( New York Post, Wall Street Journal, Washington Times, etc.) because we wanted to focus solely on web-based content. SimilarWeb is less forthcoming about what they’re measuring, but according to this post at Quora, “rankings are determined by traffic - monthly visits (non-unique).” Based on my personal observations, Quantcast is more heavily weighted toward unique visitors, so the rankings are much more fluid, often fluctuating wildly when there’s been a spike from a major driver of referral traffic (Drudge, Yahoo, etc.) and thus, unique visitors.

A handful of sites we looked at prevent Quantcast from seeing their data, so their ranking is based on Alexa and SimilarWeb only (denoted with an asterisk). According to Quantcast, they measure “ the number of people in the United States who visit each site within a month.” The Quantcast ratings are based on a combination of verified and estimated data. Alexa’s ranking is based on “a combined measure of Unique Visitors and Pageviews” over a three month period.